When it comes to wigs, there’s more behind every strand than just beauty. At WIGUSA, we’ve always believed that every wig tells a story—of craftsmanship, care, and confidence. But before we grew into one of the largest wholesale wig vendors, we began with a simple mission: to make high-quality wigs accessible to everyone while upholding values of ethics, sustainability, and innovation.
How WIGUSA Started
More than 30 years ago, our founder Samuel saw a gap in the wig industry. At the time, most wigs available to boutiques and salons were either overpriced imports or cheaply made products that didn’t last. As a wigmaker himself, his dream was clear: create a brand that combined quality craftsmanship with fair pricing so retailers could grow their businesses and customers could feel beautiful and confident.
Today, we’ve grown into a global wholesale distributor, partnering with hundreds of retailers, medical boutiques, and salons around the world.
But no matter how far we’ve come, our values remain the same.
Our Commitment to Ethical Hair Sourcing
Human hair is precious, and we take the responsibility of sourcing it seriously. At WIGUSA, we’ve partnered with suppliers who ensure that hair is collected through ethical, consensual donations. No shortcuts, no exploitation.
We also believe in sustainability. That’s why our factories focus on minimizing waste and ensuring fair working conditions. Every strand of WIGUSA hair carries not just beauty, but dignity.
Innovation Meets Sustainability
One of the biggest challenges in the wig industry today is balancing demand with responsibility. The global trend is clear: customers want products that not only look natural but also align with their values.
That’s why WIGUSA has invested heavily in advanced heat-friendly fibers. Our Style Unveiled collection, for example, is designed to deliver the same luxurious look and feel of human hair—at less than half the price and with zero ethical concerns. These fibers last longer, reduce dependency on human hair sourcing, and give customers the freedom to style wigs just like their own hair.
This “conscious beauty” trend is growing rapidly in wigs and hair systems, and WIGUSA is proud to be at the forefront. By offering ethically sourced human hair alongside innovative synthetic alternatives, we give retailers a powerful story to share with their clients.
Our Promise to You
At WIGUSA, our mission has always been simple: deliver confidence, quality, and care. Whether it’s through ethically sourced human hair wigs, cutting-edge synthetic innovations, or supportive wholesale programs for retailers, we’re here to move the industry forward—together.
Because when you partner with WIGUSA, you’re not just buying wigs.
You’re joining a community built on trust, transparency, and timeless style.